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Although Google it is the top Australian search engine there are plenty of other engines still available which satisfy other people(s) or requirements that Google cannot.  A lot of people only know of Google and Bing as the most common search engines but there are lots of other great search engines in the world which serves millions of people every day.

Some of the search engines are trying their best to dethrone Google, while others peacefully coexist comfortable in the knowledge they serve a different demographic. However, on the whole, none of them has been able to make a scratch on Google’s good name.

Some of the top five (as ranked by ebizmba.com on 2nd January 2017) alternatives are certainly worth a try as you may find searching these engines more suitable to your personal goals.

  • Google

This giant does not need too much of an introduction, especially considering it has “72.48% of the world’s market share of search, as a marketer you don’t really have a choice not to use it for both paid and organic reach” (Source: Search Engine Watch, 08 Aug 2016 who got it from ebizmba.com) and 1.6 billion unique visitors every month- a full 75% more traffic than Bing it’s closest competitor. 

  • Bing

In the quest to challenge Google Microsoft introduced Bing to the search world, but with all their efforts Google still tops the table. Considering Microsoft has the majority of operating systems around the world you’d think it’s default search engine product would hold the top spot but it doesn’t. Some would argue the only reason it’s ranked highly at all is because people don’t know how to change their home page or default search provider and are forced to visit the Bing homepage whenever they start up Internet Explorer.  Another reason it isn’t ranked as highly (or visited as much) is it’s reputation is that of being Google’s poor second cousin (source: Forbes, May 2016) on many areas (with the exception of it’s video search algorithm which, according to LifeHacker in August 2016, is far superior to its chief competitor) so much so Google’s very name is synonymous with “to search on the internet” (something Google really didn’t/doesn’t like even back in 2006).

Bing has re-printing Google search results and claiming them as their own, and even changed their design to reflect Google’s (perhaps in the hope of hiding the fact that it is Bing). However compared to what internet users used to have – it is still a decent search engine and lots of people are already using it.

  • Yahoo

This is a search engine currently being powered by Bing, and it was introduced in 1995. Although it is a shadow of it’s former self (it used to be a behemoth in terms of internet jump-off points) it (like Bing and Google) has tied in a an email service.  They have used Google and their own search engines in the past and, as of 2015, use Google (and Bing) as sources for putting related sponsored advertisements into their search results.

  • Ask.com

The fourth most popular search engine as of January 2 2017 (source: ebizmba.com) was formerly known as Ask Jeeves, and it receives a total of 3% of search shares with 245 million unique views a month (possibly due to its heavy keyword-based advertising on Google). It is a search engine which is almost entirely based on a question and answer (as Mashable reported, they gave up their Search Engine primary function in 2010), and the answers are usually given by other users or in the form of polls.

It also comes with the typical search functionality so if you are an Australian search engine user or just a random searcher you may find a more appropriate result using this one.

  • AOL (search)

America Online, once a term synonymous with the internet along with old-time modem sounds, is still rocking according to with a market share of 0.6% (Source: NetMarketShare as of December 2016). Their network includes websites such as engadget.com,huffingtonspost.com and techchrunch.com and they are leveraging that content (via a mobile focus) to come back fully into the search world.

  • Baidu

This is the most popular search engine in China and ranked fifth in the world. Founded in 2000, it’s market share of Baidu is increasing fast, and it serves billions of search queries every single month (Source: Wikipedia). Thanks to the Chinese government unable to censor/regulate sites like Google (and Facebook) the Chinese population ensures it has the high rank of number 4 on Alexa Rankings (Alexa Rankings are one way of ranking of internet website popularity).


Other search engines that should be more popular

  • Wolframalpha

This search engine is interestingly different from all others (australian or otherwise). It is marketed as a commutative knowledge engine that is capable of producing facts and data from various topics. It can do all kinds of calculations, for instance, if you input MORTGAGE 200 it is going to calculate your loan amount, your interest paid and so on (based on the data you enter in the boxes afterwards).

  • DuckDuckGo

This search engine has some excellent advantages over others. For instance, it searches multiple search engines with just one query, it doesn’t track its users, it’s not jam packed with ads, and it comes with a very clean interface. As it has the ability to search more than one search engine (transparently) it is known as a metasearch engine. It also has a number of other nice features which can be of great interest to an Australian search engine user or anyone else worldwide.


We hope this abbreviated list has been of great help to you.